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WBLS Circle of Sisters Rebrand
my latest rebrand... Circle of Sisters is a female empowerment expo and community that is 17 years in the making. when senior leaders decided to pivot the annual event to its own 365 brand identity, i was called on to lead the rebrand. i am now overseeing the digital marketing campaigns and internal & external messaging for the physical event turned virtual due to COVID-19 and in a climate where the Black community is in the spotlight and calling on brands for genuine and actionable change.
project scope
led custom logo build - graphic designer, Cajva
brand & style guide
strategic message planner & internal messaging
strategize digital tactics to foster the organically grown community
plan, strategize, and execute the first digital B2B & B2C marketing campaigns for the brand's first virtual event
website update & maintenance
direct social media manager in organic strategies
direct video & design teams on content creation
collaborate with director of digital technology to select a virtual event platform
HOT 97 Who's Next Rebrand
my trendiest rebrand... Who's Next is HOT 97's new artist initiative and platform. seeing the need for an online presence and opportunity for expanded reach, our vp of digital tasked me with creating a thoughtful, edgy rebrand that appealed to national sponsors and partners. this was an integrated approach, as i was the product manager of the chatbot and web app in 2019.
project scope
led custom logo build - UX designer, Max Batt
brand & style guide
online brand identity
product marketing planning, strategy, and execution
decks for senior leaders
collaborate with internal teams and engineering partner, Heir Apparent, to develop and launch new web app
Young Gents, Inc.
a fulfilling brand build... The Young Gents are a group of unabashedly confident little boys, backed by a cohesive support group of parents, who are getting a head start on developing their etiquette skills, emotional intelligence, and business acumen. Going into their third year, I was hired to create their brand's foundation and online presence as they expanded to new cities and sought partnerships with large brands to reach more children and parents.
project scope
led custom logo build - illustrator, Lauren Ulieme
brand & style guide
online presence development
Scholastic Minds Academy
a small business brand build... After doing some PR work for a family's other business, I was hired to help them open their next business venture. Scholastic Minds Academy would be the latest Montesorri childcare center in Savannah, GA. With their logo already set, my job was to help them create an online presence to be found by parents looking for quality childcare, brand their business for a trustworthy first impression, and teach them methods to keep the customers coming. We hit 100% capacity within 6 months and are still
project scope
online brand identity
strategic message planner
SEO & social media set up
press release
See with Sandy
my second brand build... when a local production company received a festival nomination and wanted to pitch their new kids YouTube series, See with Sandy, to a larger broadcasting network, they hired me to tell the story through brand identity and refine their brand proposition before the festival.
project scope
led custom logo build - illustrator, Lauren Ulieme
brand & style guide
press release
On the Rocks App
my first brand build... after winning a start up incubator competition, Nate Washington developed the app after observing a need for a reliable source to find local drink specials. it evolved into a members-only service where users received one free drink per day on cocktails, beer, and wine from all price points of bars and restaurants in the city of Savannah. On The Rocks App launched in April 2016, and I was hired to help him build the brand identity from the ground up.
project scope
led custom logo build - illustrator, Lauren Ulieme
brand identity
strategic message planner
social media ads
press release
Plug In Brand Management
this logo is close to my heart, because it was my first! created for my first iteration of a branding & PR agency, I worked with 13 Bricks to materialize my vision. My slogan was "Plug in your brand, connect to consumers". I offered web development, branding, public relations, social media marketing, and SEO to small business in and around Savannah, GA.
🙋🏽♀️ let's connect.
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