to promote the launch of the new web app, i directed our team to create what we deemed "mini-mercials" for paid and organic social. we wanted to show proof of concept, that real people win our contests and see success. a few past artist winners and our lead jock, DJ Drewski, voiced the commercials for authenticity and familiarity. These are still some of our highest performing creatives.

i created and produced this motivational series that drops gems for emerging artists through the life and challenges of those who are breaking into the music industry.

• 1.5M Total YouTube impressions

• 28 episodes featuring Pop Smoke, Coi Leray, Blueface, King Combs, Lexy Panterra, Shenseea, and Tinashe

• received sponsorship by Martell in 2019

see full playlist

when Hennessy wanted a reimagined Hispanic Heritage Month campaign, i stepped in to write the creative brief, scout locations, interview subjects on-set, and provide direction and feedback in post-production.

full playlist featuring TT Torrez, DJ Camilo, & DJ Kas One

a large part of my role included authentic and valuable integration for the Who's Next title sponsor, Martell. what better way to show off their parent company, Pernod Ricard, than to broadcast an invite-only live taping of our YouTube show, Leaderboard Live, from their USA headquarters in Manhattan?

• featured notable guests including Jim Jones, Tuma Basa (YouTube), Casanova, and Flipp Dinero.

• guest list included label executives, journalists, HOT 97 talent, and entertainment bloggers and influencers

• Martell's brand manager included in show intro

• product placement

• 38 episodes from Jan. 2019 - March 2020

watch full show

i scripted, oversaw revisions, and led creative direction for the upfront video which debuted here and was distributed internally as a sales and marketing asset.

writing is a beautiful trade. when i write, i try to inject personality and humanity. when i write for business, i am conscious of formalities and styles required for that professional voice. i write for my audience first either way.

• internal communications

• social media copy

• press releases

• strategic messaging & planners

• creative briefs