i love finding the story in the data. what data point will show us that we need to tweak messaging then point to what will perform better? what KPIs can we set prior to a campaign to measure success? Google Suite, social insights, and tools like Keywords everywhere are all in my belt for informed decision making.

after establishing goals, i set off to map the path to success. i have planned and executed campaigns that brought in more than $300,000 in revenue in one year and with a skeleton crew. through content, analytics, and integration across teams, i can achieve anything. Airtable is a great tool that I'm currently using to build out our ad campaign tracker.

i directed our internal video, social, and design teams to create 300+ video and graphic assets that drove our paid and organic social campaigns. i searched for insights on what content performed the best and with positive sentiment amongst our target and core audiences, then optimized future assets. this process helped me create an online presence for my clients, Who's Next, and Circle of Sisters that had not previously existed.

working with our senior director of ad operations, my search has been and probably always will be how can we optimize? depending on our goals, i would lay out the timeline and phases of our campaigns, examine the buyer journey and personas, then craft targeted copy, call-to-action, and content. we A/B tested creative and reviewed CTR, CPA, and other metrics to move on to the next phase strategically.

Hubspot is my friend. we have an early relationship, but i am learning more about its tools for lead generation, contact nurturing, marketing automation, and workflows. every week, i use Hubspot for marketing and email campaigns.

i have built online presence and websites from the ground up and optimized what has already existed for brands and clients. i know how to get a company's desired image on the first page of Google and to use tools to drive traffic to the site of choice.