due to COVID, the physical expo that typically attracts 18,000+ Black women annually to Manhattan, NY is being reimagined on a virtual platform. our director of digital technology, senior account manager, and i led the conception of the event conducting virtual platform evaluations and sculpting the vision to present to senior leadership. now i am leading the company's first digital marketing campaign for Circle of Sisters to drive leads for vendor sales and revenue from ticket sales.

• B2C & B2C digital marketing campaign planning, strategy, and execution

• website build

• key messaging and strategic message planner

• organic social strategy and direction for WBLS social media manager

• creative direction to video and design teams for all Circle of Sisters assets

• Hubspot contact management, nurturing, and email marketing

• collecting first party data and user tracking for future trend analysis

• Eventbrite set up management